Pakistani Panjabi, is going to be Canada’s leading Canadian Pakistani youth platform to cater to the interests and passions of 16-24 year olds and Moms & Paps, offering them an exciting mix of music and non-music programming from Pakistan, (in most of the dialects of Jhang-Sial, Multan, Bari-Doab, Multan, North West Frontier & Polthohar) live to air productions, humor, fashion & style and fiction. Right from its launch, the channel intends to win the hearts and minds of Pakistani Youth in Canada from coast to coast to coast, by reaching its 124,730 viewers. In Pakistani Punjabis, it intends to be the most popular youth hangout online at www.pakistanipanjabi.tv A Pakistani Panjabi, Networks will be Canada’s only 18-hour Pakistani music and lifestyle channel, providing music buffs with their daily dose of Pakistani Panjabi, music, pop culture and celebrity lifestyle.

SAY-TS

South Asian Youth Talent Showcase that was established in 2000 will now be carried on Pakistani Panjabi every year. The talented youth of the Canadian Pakistanis (6-18 years) will participate every year and broadcasted by Pakistani Panjabi. Through it’s 18-hour pay channel distributed by your cable and dish network. With kids at the centre of its approach, Pakistani Panjabi will provide respectful, non-violent, empowering platform for both boys and girls alike.

THE EM

All this time the South Asian Radio & TV broadcasting has been operated by the people who are from the main stream India. Some Pakistanis have entered the field but their resources are limited. Thus a larger Indian population sector remained dominant.

But the rich Punjabi Pakistani culture has been overlooked. If there is ever any such cultural production, it has only remained as the side show of the main stream Indian heritage. All the present channels are mainly serving the South Asian Continent and the Punjabi, especially the Pakistani Punjabi turns out to be a very small part of their whole program. This sector of Punjabi culture and heritage is not catered by any existing channel and Asian Zone TV will fulfill this promise through its 18-hrs./ day channel namely Pakistani Panjabi.