Desi POP, is going to be Canada’s leading multimedia youth platform to cater to the interests and passions of 16-24 year olds, offering them an exciting mix of music and non-music programming from Bollywood, (in most of the popular Indian languages) live to air productions, humor, fashion & style and fiction, presented in its inimitable style by Canadian VJs while Grooming and broadcasting the Canadian talent of South Asians in Canada as first & foremost goal of Desi POP. Right from its launch, the channel intends to win the hearts and minds of South Asian Youth in Canada from coast to coast to coast. By reaching its 1,316,770 viewers in Canada Desi POP will bring love of music home for the talented South Asians. Desi POP Intends to be the most popular youth hangout online at www.desipop.tv A Desi POP Networks will be Canada’s only 18-hour South Asian music and lifestyle channel, providing music buffs with their daily dose of South Asian music, pop culture and celebrity lifestyle.

SAY-TS

South Asian Youth Talent Showcase that was established in 2000 will now be carried on Desi POP every year. The talented youth of the Canadian South Asians (6-18 years) will participate every year and broadcasted by Desi POP an 18-hour/day channel distributed by your cable and dish network. With kids at the centre of its approach, Desi POP will provides respectful, non-violent, empowering entertainment for both boys and girls alike.

SAM-C AWARDS

South Asian Cinema & Music Awards will ne held every year. The participants will be the Artists of South Asian Roots from all over the world, excluding India, Pakistan, Bangladesh and Sri Lanka. The awards will honor the Producers, Writers and Directors. D.O.P’s, Singers, Song Writers and Musicians. The channel will reach almost 200,000 homes across Canada and will reach many more. Desi POP will bring the best South Asian music to Canada, coupled with the biggest stars, the juiciest stories and the latest in your favorite artiste’s life.