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Desi POP, is going to be Canada’s leading
multimedia youth platform to cater to the
interests and passions of 16-24 year olds,
offering them an exciting mix of music and
non-music programming from Bollywood, (in
most of the popular Indian languages) live
to air productions, humor, fashion & style
and fiction, presented in its inimitable
style by Canadian VJs while Grooming and
broadcasting the Canadian talent of South
Asians in Canada as first & foremost goal of
Desi POP. Right from its launch, the channel
intends to win the hearts and minds of South
Asian Youth in Canada from coast to coast to
coast. By reaching its 1,316,770 viewers in
Canada Desi POP will bring love of music
home for the talented South Asians. Desi POP
Intends to be the most popular youth hangout
online at www.desipop.tv A Desi POP Networks
will be Canada’s only 18-hour South Asian
music and lifestyle channel, providing music
buffs with their daily dose of South Asian
music, pop culture and celebrity lifestyle.
SAY-TS
South Asian Youth Talent Showcase that was
established in 2000 will now be carried on
Desi POP every year. The talented youth of
the Canadian South Asians (6-18 years) will
participate every year and broadcasted by
Desi POP an 18-hour/day channel distributed
by your cable and dish network. With kids at
the centre of its approach, Desi POP will
provides respectful, non-violent, empowering
entertainment for both boys and girls alike.
SAM-C AWARDS
South Asian Cinema & Music Awards will ne
held every year. The participants will be
the Artists of South Asian Roots from all
over the world, excluding India, Pakistan,
Bangladesh and Sri Lanka. The awards will
honor the Producers, Writers and Directors.
D.O.P’s, Singers, Song Writers and
Musicians. The channel will reach almost
200,000 homes across Canada and will reach
many more. Desi POP will bring the best
South Asian music to Canada, coupled with
the biggest stars, the juiciest stories and
the latest in your favorite artiste’s life.
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